

To encourage donations to INSP, a cultural institution in Roskilde, our team proposed a campaign called "A Different Investment." We’ll use ambient media to create altered images of Roskilde landmarks reimagined by famous artists like Gaudí, Salvador Dalí and so on. This eye-catching campaign will grab attention and lead people to a donation platform. Donors can then nominate local Roskilde residents with promising creative ideas, whom INSP can then contact and potentially support, fostering local talent and putting Roskilde on the cultural map.